Privacy Policy

Bhoomee Store is an urban fresh-produce platform owned and operated by M5 Info Solutions Private Limited, referred to in this Privacy Policy as "M5", "Bhoomee Store", "we", "our" or "us". This Privacy Policy explains how we collect, use, store, share and protect personal information when you:

• visit the Bhoomee Store website;
• register or create an account;
• place an order;
• use the Bhoomee Store mobile application;
• visit or order from a Bhoomee Store partner or managed outlet;
• register as a retailer, supplier, delivery partner or business partner;
• communicate with our customer-support team;
• participate in promotions, surveys or loyalty programmes.

By using Bhoomee Store, you acknowledge that you have read and understood this Privacy Policy.

Depending on how you use the platform, we may collect the following information.

Personal and Contact Information

• Name
• Mobile number
• Email address
• Delivery address
• Billing address
• Apartment name and unit number
• Location or PIN code
• Communication preferences

Account Information

• Username or customer identification number
• Account preferences
• Login and authentication information
• Saved addresses
• Order history
• Wishlist, cart and preferred products

Order and Transaction Information

• Products ordered
• Quantity and value of purchases
• Delivery instructions
• Payment method
• Transaction status
• Refund and replacement details
• Coupons, points and promotional benefits used

We generally do not directly store complete credit-card, debit-card, UPI PIN or internet-banking credentials. Payments may be processed by authorised third-party payment service providers under their respective terms and privacy policies.

Location Information

With your permission, we may collect approximate or precise location information to:

• identify nearby partner or managed stores;
• confirm whether delivery is available in your area;
• assign orders to an appropriate store;
• calculate delivery distance;
• provide delivery updates.

You may disable location access through your browser or device settings. Certain location-based services may not function properly after location access is disabled.

Device and Usage Information

We may automatically collect:

• IP address
• Device type
• Browser type
• Operating system
• App version
• Login activity
• Pages visited
• Time spent on the platform
• Search and navigation activity
• Error logs
• Cookie and similar technology information

Customer-Support Information

When you contact us, we may collect:

• Complaint details
• Photographs of products
• Call, email or chat records
• Feedback and reviews
• Refund or replacement requests

Calls may be recorded for quality, training, fraud prevention and complaint-resolution purposes after providing appropriate notice.

Business-Partner Information

When a retailer, supplier, franchise operator, apartment association or other business applies to work with us, we may collect:

• Business name and address
• Owner or authorised representative details
• GST and tax information
• Bank-account information
• Licences and registrations
• Store information
• Product and inventory information
• Commercial and transaction records
• KYC and verification documents

Business relationships may also be governed by separate agreements.

We may use personal information to:

• Create and manage your account;
• Process and fulfil orders;
• Deliver products to your address;
• Connect your order with the nearest eligible store;
• Process payments, refunds and replacements;
• Communicate order status and delivery updates;
• Verify users and business partners;
• Provide customer support;
• Detect fraud, misuse and unauthorised transactions;
• Improve products, services and customer experience;
• Personalise product recommendations;
• Administer loyalty points, coupons and promotions;
• Send service-related notifications;
• Send promotional communications where permitted;
• Maintain accounting, taxation and transaction records;
• Comply with legal and regulatory requirements;
• Establish, exercise or defend legal claims;
• Protect customers, employees, partners and the platform.

We will use personal information only for lawful purposes and for purposes that are reasonably connected with the services you request.

Where consent is required, we will seek it through a clear notice or affirmative action. You may withdraw consent for optional processing, such as promotional communications or device-location access, by:

• using the unsubscribe option in the communication;
• changing your account or device settings;
• contacting our Grievance Officer.

Withdrawal of consent will not affect processing already carried out lawfully. Certain essential information may still be required to complete an order, process a refund, maintain statutory records or resolve a dispute.

Transactional communications, including order confirmations, delivery updates, payment notifications and important service notices, may continue even after you opt out of marketing messages.

We may share information only to the extent reasonably necessary with the following parties.

Partner and Managed Stores

Where your order is fulfilled by a Bhoomee Store partner outlet or managed outlet, necessary information such as your name, mobile number, order details and delivery address may be shared with that outlet. The identity of the seller or fulfilling store should be displayed during the ordering process or in the order confirmation.

Delivery and Logistics Providers

We may share delivery details with employees, delivery personnel or third-party logistics providers assigned to fulfil your order.

Payment-Service Providers

Payment and transaction information may be shared with banks, payment gateways, UPI service providers and other authorised payment partners.

Technology and Service Providers

We may engage providers for:

• Cloud hosting
• Software development
• Customer communications
• Analytics
• Customer support
• Fraud prevention
• Data storage
• Accounting and business operations

Such providers may process information only for authorised services and subject to contractual confidentiality and security requirements.

Government and Legal Authorities

Information may be shared where required by applicable law, court order, regulatory direction or a lawful request from an authorised public authority.

Business Transfers

If M5 undergoes a merger, restructuring, acquisition, investment, transfer or sale of business assets, relevant information may be transferred as part of that transaction, subject to applicable law. We do not sell personal information to advertisers or unrelated third parties for monetary consideration.

The website may use cookies, software development kits, pixels and similar technologies to:

• keep users signed in;
• remember preferences;
• maintain shopping carts;
• analyse website performance;
• detect security risks;
• understand how users interact with the platform;
• improve advertisements and communications where consent is available.

You may manage cookies through your browser settings. Disabling essential cookies may affect website functionality. A separate cookie-consent notice should be displayed where legally or technically appropriate.

We retain personal information only for as long as reasonably necessary to:

• provide the requested services;
• complete orders and refunds;
• maintain transaction, tax and accounting records;
• resolve customer complaints;
• prevent fraud;
• enforce agreements;
• meet legal or regulatory obligations.

When information is no longer required, we may delete, anonymise or securely archive it in accordance with our retention procedures and applicable law.

We use reasonable technical, organisational and administrative safeguards designed to protect personal information against:

• unauthorised access;
• accidental loss;
• misuse;
• alteration;
• disclosure;
• destruction.

These measures may include access controls, authentication, encryption where appropriate, secure hosting, monitoring and restricted employee access. No internet-based system can be guaranteed to be completely secure. Customers should protect their passwords, OTPs and devices and should immediately inform us about suspected unauthorised access.

Bhoomee Store is intended for persons who are legally capable of entering into a contract. A person below 18 years of age should use the platform only through or with the involvement of a parent or lawful guardian. Where legally required, we may seek verifiable consent from the parent or guardian before processing a child's personal information. We do not knowingly encourage children to make independent purchases or provide payment information.

Subject to applicable law, you may request to:

• access information about the personal data processed by us;
• obtain a summary of processing activities;
• correct inaccurate or misleading information;
• complete incomplete information;
• update personal information;
• request erasure of information that is no longer required;
• withdraw consent where processing is based on consent;
• raise a grievance regarding our handling of personal information;
• nominate another person to exercise applicable rights in the event of death or incapacity.

Certain requests may be restricted where information must be retained to comply with law, prevent fraud, complete a transaction or establish or defend legal claims. To exercise these rights, contact our Grievance Officer using the details provided below. We may verify your identity before acting on a request.

The Bhoomee Store website may contain links to third-party websites, payment services, social-media platforms or TAZA, M5's farm-to-consumer e-commerce platform. A linked platform may have its own privacy policy and terms. This Privacy Policy applies only to services specifically operated under Bhoomee Store unless the linked platform expressly states otherwise.

Some technology or cloud-service providers may process or store information outside India. Where cross-border processing takes place, we will take reasonable steps to comply with applicable Indian laws, contractual safeguards and any restrictions notified by the Government of India.

We may update this Privacy Policy to reflect changes in:

• our services;
• technology;
• business operations;
• legal or regulatory requirements.

The updated version will be posted on the website with the revised effective date. Material changes may also be communicated through the application, email, SMS or other appropriate channels.

For privacy questions, complaints or rights requests, contact:

• Grievance Officer: Sowmya DP
• Designation: Grievance Officer
• M5 Info Solutions Private Limited
• Registered Office: #54/3, 2nd Cross, 1st R Block, Rajajinagar, Bangalore – 560010, India
• Email: info@m5infosolution.com
• Customer Support: +91 78925 29968
• Working Hours: Monday – Saturday, 9:00 AM – 7:00 PM IST

We will acknowledge and address grievances within the timelines required under applicable law.